Whether you’re a small business owner, a health coach, or an agency owner, the only way to get more clients and customers is to come across as a thought leader. A thought leader displays expertise in a specific niche, someone who people look upto and trust. Thought leaders usually have a large following, so people prefer buying products and services from them.
Displaying thought leadership in your field of expertise is not a piece of cake. You need to consistently create, publish, distribute content that helps you become a trusted personality in your industry.
Here’s the burning question: why hire a ghostwriter to help you become a thought leader?
Here are five ways in which an experienced ghostwriter can help you become an industry thought leader.
1. Save Time in Creating Content
A ghostwriter can have you save precious time in creating content for your business. As a business owner, there’s a lot on your plate already, and it’s hard for you to take out the time to write articles, guest posts, or books. A professional ghostwriter works on understanding your business goals and helps create written content that goes with your brand’s core values. Experienced professionals would be better equipped to produce high-quality content in a relatively lesser amount of time. Hiring a ghostwriter can help you focus your core business activities.
2. Communication Expertise
A ghostwriter comes with valuable communication skills that are essential to put together content in a professional way. A writer helps you to put forth the key message in a piece of content more effectively. They’re able to give a definite and comprehensive structure to every piece of content you publish. You may be an expert in your field, but you need a professional writer to help solidify your vision and put it across in an impressive way to your target audience. Finally, a ghostwriter edits the content and produces a clean copy, fit for final publishing.
3. Get Access to New Ideas
A writer often comes with multiple additional skills such as creativity and research. For example, a ghostwriter would continually develop exciting story angles for the content pieces you wish to publish on your business blog or other platforms. You can get them to research, ideate, and come back with the most exciting and audience-centric content ideas for your business. Once you provide the primary research material and brief a writer, she can do her research while fleshing out a content piece.
4. Produce Search-Friendly Content
The ghostwriters of today can help you create content that’s audience-centric and search-friendly. Becoming a thought leader has got a lot to do with your online visibility. If your content can rank on Google’s SERPs, it receives a higher number of views and engagement. Hence, SEO is an essential strategy to stay ahead of the competition and get your voice heard. Thankfully, most experienced ghostwriters have an excellent working knowledge of SEO content, backlinks, and keywords. That’s why a ghostwriter is a priceless resource in helping you become an influential figure in your industry.
5. Build an Online Brand
Most small businesses find it an uphill task to build a brand for their business. Hiring a digital agency requires quite a bit of investment. An experienced ghostwriter is a cost-effective alternative to tell your brand story effectively. They work closely with the business owner to understand the business’s larger purpose and its core values. He then translates these into high-quality content that can be published on many online platforms. Whether writing for top-notch media outlets or churning out answers for Quora, a dedicated writer can help you amplify your brand voice and create an impeccable online reputation.
Can a ghostwriter help you grow your business? Yes, absolutely. An expert writing resource can help create content for various formats, including eBooks, blog posts, guest posts, Quora answers, LinkedIn updates, etc. So, whether you’re a real estate agent, a lawyer, an architect, or an agency business owner, a ghostwriter is a one-stop solution for all your content-related woes. So, are you ready to hire a ghostwriter for your business?
Abhishek Talreja a.k.a. Abbey is an experienced freelance content marketer, copywriter, and ghostwriter. He is passionate about making each word count so he can help his clients craft stories that leave impressions truly indelible.