Can an excellent podcast show have a bad script? I wonder.
When you’re looking to run a successful podcast show, you need to know the anatomy of a mind-blowing podcast script. Furthermore, a readymade script helps you, the show host, focus on talking and recording the show.
In this article, let’s learn how to write a script that hooks the audience and gets them to stick around.
1. Define the Episode Type and Topic
You must have come across various types of online radio shows, such as interviews, non-fiction storytelling, fiction storytelling, monologue expertise sharing, conversational podcasts with two or more hosts, etc.
Knowing the episode type, you’re planning to record gives you the starting point for writing your script.
The next step is to research the topic your audience will be most interested in listening to. As a business, the most logical step is to learn about audience problems with the help of a quick keyword-research.
Besides that, you can browse through industry news and social media conversations to learn about the trending topics in your business niche.
2. Create the Script Outline
Just like a great recipe is a product of its ingredients, a fantastic podcast script is the product of its outline. At this stage, you need to make a list of all the (naughty) things you’re going to talk about in your show;)
Here are some of the critical things a podcast script outline includes:
a. The Introduction
You will start by telling people about the podcast, what it’s about, and who it’s for. After the pitch, tell your listeners about the specific episode—the topic and the guests, if any. If you have guests on the show, tell your readers about them, their background, and their subject matter expertise.
A good way is to give the listeners a sneak peek into the show—a brief about the exciting bits coming their way.
b. Enlist The Sub-Topics
Work on making a list of things you’ll talk about. You need to put down all the sub-topics and the pointers for each subtopic in a document. Make each subtopic meaty enough to have everything you’re going to talk about.
Plus, you need to take notes of where to pause or laugh or sigh; podcasting is about having a candid conversation with your listeners.
c. Write A Note On The Mood of The Show
Like any other content piece, the mood of your script is what you want the audience to feel when they listen to you. Are you going to make them laugh and feel light-hearted?
Or is your show going to be straightforward? The mood of your episode could also be happy, cheery, and upbeat. Typically, you want your shows to have a consistent mood. To meet this end, you must make use of a definite writing style.
d. The Sponsor Messages
This part is not relevant for businesses running a branded podcast show. However, if you’re an independent podcast and you’re monetizing it with the help of sponsors, you need to add sponsor messages to your show.
A sponsor message introduces the brand sponsoring your show along with a few lines on the key benefits of their products and services. Some brand managers might write this part of your script and send it your way.
e. Write The Outro
The outro lets you wrap up your show. In this part of the script, you can write a summary of everything you talked about. Plus, you can show your gratitude to all those who took the time to join in and listen. The outro is your chance to tell your listeners about your business blog and newsletter.
It’s also the time to create a little buzz about the upcoming episodes.
f. Next is The Call-to-Action
Last but not least, you can ask your listeners to leave a great review on your show. If you’re selling a product or service, you can tell them how to buy it or take a free trial. At the same time, make sure you don’t sound like you’re hard-selling anything.
How Are Interview Scripts Different?
A podcast interview script can be very similar to a newspaper interview. First, you need to send out a bunch of questions to your interviewee.
The best way to start writing the questions is to learn more about the interviewees: research their accomplishments, accolades, and work. A simple way is to Google them, visit their online pages, and listen to their recent interviews.
Basic research will help you to empathize with your interviewee and write questions that they would be comfortable answering.
Make sure you have enough questions to last the whole length of the show. Then, they can take time to think about the things they’re going to say. The ideal way is to give your guest a couple of days’ time before the show’s recording.
How to Write a Script When Co-Hosting?
When Co-hosting a podcast, you need to write parts for each co-host. Plus, you can leave a few gaps in the script for the conversation to find its natural flow. Having a quick discussion with your co-host about each other’s role will help you two avoid breaking into each other.
It will also help do away with any content repetitions during the show. Finally, mark transitions in your script so you always know who’s taking over when, and then the process is always very smooth.
Once you have written your first podcast script, you can start using it as a template for all future scripts. Isn’t that cool?
Are you kicked about your podcast listeners? So pull yourself together and take time to write that all-important script. Preparing and planning lie at the heart of podcasting success. You’ll feel more confident about pulling off an impressive show when you have a great script.
I hope you enjoyed this blog post. If you’re looking for professional help with your podcasting scripts, don’t hesitate to contact me.
Abhishek Talreja, a.k.a. Abbey, is an experienced freelance content marketer, copywriter, and ghostwriter. He is a passionate wordsmith who loves helping clients tell authentic stories, fables that flow straight from the heart.