7 Key Digital Content Trends for 2020
By: Laura Dolan, Senior Copywriter, Keap By now, we’re all aware that the year 2020 has entered an era all of its own. How digital content trends are defined now…
Headline-Writing Made Simple: 5 Tips to Evoke the Right Emotion
By Laura Dolan, Senior Copywriter, Keap If you’re an entrepreneur, you know that owning your own business requires wearing many hats. You’re the accountant, product manager, social media promoter, and…
What is User Search Intent? How can You Use It to Get Better Results From Your Content Marketing
It’s sad that many SEO and content marketing professionals create keyword optimized content without paying any heed to ‘user intent’. What exactly is user intent? User intent is simply…
Epic Strategies to Level Up Your Small Business Content Marketing
What is the purpose of content marketing? Is it to help your audience find the information they looking for? Absolutely my friend, but there is much more to it than…
Is Your Content Marketing Strategy Failing? Get Interactive – Start Today
When we experience social pain — a snub, a cruel word — the feeling is as real as physical pain. That finding is among those in a new book, Social, and…
Is Clickbait the Black Hat of Content Marketing?
Clickbait strategy is not completely new. Many a marketer have tried to mislead their audience into buying their products and services. Clickbaits remind me of scam ads that promise you…
How to Use Videos Across Customer Life-cycle Stages?
Why Video Marketing? “51% of marketing professionals worldwide, name video as the type of content with the best ROI.” (Source) Video is a powerful medium to build a connection with…
The Truth and Dare of Viral Content Marketing
First off, let me ask you a question. Have you ever bought a lottery ticket and expected yourself to win in the first go? You must think that I must…